Portfolio

Great content starts with understanding.

I work closely with founders and teams to extract their best ideas, shape them into strong narratives, and publish them with clarity and purpose. My focus is always the same: make your message clearer, stronger, and easier to share.

Here are recent examples of how I’ve helped clients bring their stories to life.

Client #1: AI Founder (LinkedIn and Newsletter)

Challenge:

The founder needed a consistent, credible presence on LinkedIn to establish authority, attract new opportunities, and communicate complex technical ideas in a clear, engaging way.

Results:

Increased engagement per post (estimated) 25–50%
Increased growth to reach their goal of 4.5k followers and at least 50 per month
Shifted the feed from sporadic, ad-hoc posts to a clear, consistent thought leadership presence

Newsletter

Client #2: B2B Tech and AI Consulting (LinkedIn)

Challenge:

The brand wanted to highlight a powerful moment in their company journey: two of their earliest clients became investors. They needed a high-impact narrative that illustrated their approach to partnerships and the personal care they put into each project. They needed to blend authenticity and brand positioning, while also preparing clients for a filmed interview.

Results:

Strong emotional storytelling that highlighted trust, partnership, and product value
Improved clarity and strategic messaging around “relationship-led” growth story
A repeatable interview structure that client can use for future customer success storytelling
Elevated brand credibility through authentic client narratives
Increased confidence for investors in interview settings which opens opportunities for more video content

Client #3: Supplements / Functional Medicine B2B Brand (Blog Content)

Challenge:

The brand needed SEO-friendly, scientifically accurate blog posts and educational content that could be easily adapted for their members (who are predominately non-native English speakers).

Results:

Higher clarity and consistency across all blog articles.
Improved discoverability and content organization on the website.
Established stronger authority through SME-backed, well-structured content.
Contributed to increased organic traffic over time.

Due to privacy agreements with partners and EU regulations, full blog posts are not available.

Challenge:

The brand needed ongoing newsletters and promotional emails for registered practitioners to keep members up to date with the platform, educate them on new and unfamiliar brands, and inform them about upcoming webinars.

Results:

Increased average open rates to ~25% (up from ~15% previously).
Strong engagement and positive qualitative feedback from the practitioner community.
Significantly fewer emails to Customer Support about brands and platform updates, as the newsletters answered common questions.
Increased webinar registrations and raised live attendees from ~15 to a record high of 75.